Francisco Independent Film Festival is the manifestation of
one man's frustration with film venues, or lack there of,
for independent filmmakers in the San Francisco Bay Area.
In 1998 Jeff Ross realized there was no avenue available for
his friend Rand Alexander to show his film, Caged, even though
it had played the prestigious Slamdance Film Festival in Park
City, Utah that same year. Jeff took to the streets and put
on a four-day event financed, like many of the films presented,
with his personal credit cards. The event received an incredible
amount of press and was welcomed by an independent film starved
audience of over 3,000 people.
SF IndieFest grew to a nine-day event where over 4,200 people
flocked to the new SF venues, Landmark's Lumiere Theatre and
the Fine Arts Cinema in Berkeley. This success represented
a 40% increase over the first year, yet another indication
of the strong demand for new, unique, independent film in
the Bay Area.
efforts of SF IndieFest to support and preserve the maverick
film artist has brought a robust and talented pool of artists
and their work to be submitted year round. As a result, two
new venues have been conceived for the San Francisco market.
Digital Underground occurring in August 2000 supports video
and digital film artists while DocFest showing in Spring 2001
focused on short and feature length documentaries from around