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Smoke and Mirrors: A History of Denial

Tuesday Jan 11@7:15pm Lumiere
(second showing Friday
January 14 @5:15pm at
Fine Arts)

Torrie Rosenzweig
(1999, 16mm, 75 min)
sponsored by SF Bay Guardian

Using interviews, archival news reels, historical footage, film clips, photographs, PSAs, advertisements, and various television commercials, SMOKE AND MIRRORS tells the story of the birth and rise of the cigarette during its "age of innocence", and explores how the industry dealt with the realization that their very successful product was also poisonous. When the tobacco merchants set to work marketing cigarettes in the early years of the Twentieth Century, they did not know of their product's dangers. But by the 1940s, the scientific case against the cigarette was mounting, and first became widely known to the public in the 1950s, a time when over half of the American population smoked and cigarettes had become part and parcel of daily life. The seeds of the tobacco industry's denial were planted during this time, and continued to grow and evolve throughout the century. Today, the industry carries along with it fifty years of documented denial which finally is coming back to haunt them.
--Kathleen P. Skillicorn

In Attendance director Torrie Rosenzweig

Contact Torrie Rosenzweig, The Rosenzweig Company, 821 South Mansfield Avenue, Los Angeles, CA 90036 docusmoke@aol.com 323.938.8213






The Indescribable Nth

Oscar Moore
(1999, 9:21 min)

Contact Nicole Ankowski, Character Builders, 1476 Manning Parkway, Powell, OH 43065 nicole@cbuilders.com 614.885.2211